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CGRD141
Design 1

CGRD142
Design 2

CGRD143
Graphic Design Study

CGRD151
A History of Visual Communication

CGRD161
Effective Visual Communication

CGRD165
Graphic Design Study

CGRD166
Graphic Design Study

COMP103
Introduction to Computer Science 1

COMP104
Introduction to Computer Science 2

COMP123
The Computing Experience

COMP125
Visual Computing

COMP126
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Introduction to Electronics

2014 Papers
Level 1 Papers >> All Papers
CGRD151B A History of Visual Communication

15 Points

This paper is thematic survey of the history of visual communication design from the development of writing to the end of Modernism.

The course traces the visual message embodied in the invention of writing, and illustrated texts, particularly the invention of the printing press and subsequent developments of typography and image through the industrial revolution to the beginning of the 20th century.

As visual communication design becomes a professional occupation, this paper then examines key theoretical developments up to the 1960s. The development and spread of styles, and the relationship of visual communication to the societies it served are considered. The emphasis of the course is on the formal & stylistic evolution of graphic design as signifiers of meaning.

Learning Outcomes
At the completion of this course students should be able to:

  • Identify significant periods, styles, processes & people involved in the development of visual communication, from the Renaissance to the modernist period.
  • Demonstrate appropriate skills in research, analysis, writing, presentation, and discussion.
  • Demonstrate an appropriate understanding of the forms, purposes and values of aspects of visual communication design history.
  • Demonstrate an appropriate level of the use of art & design terminology.

Lecturers and Tutors

B Semester

Moodle Link
http://elearn.waikato.ac.nz/course/view.php?id=20666

Timetable
Official Timetable Information

The course is timetabled for a two hour lecture and a one hour tutorial each week. To succeed in this paper you must attend both. Students should allow a further 4 - 7 hours for work in their own time. Lectures may not necessarily run the full two hours.

  • All lectures are in A.G.30, Tuesdays 15:00 - 17:00
  • All tutorials are in S.G.14 (Mudroom)

Required Reading
Lecture Text: Philip Meggs & Alston Purvis (2006) Megg’s History of Graphic Design, John Wiley & Sons, (4th edition). 3rd edition acceptable.

Tutorial Text: Ellen Lupton & Abbott Miller (1996) Design Writing Research: writing on graphic design, New York, Phaidon Press.

These are extended & complemented with visual material and readings not found in these sources.

Means of Assessment
There is no examination, all assessment is internal and will consist of Tutorial Exercises and three Assignments. Late assignments will not be accepted except by prior arrangement. The Large essay is compulsory.

Assessment Ratio
Internal assessment/final examination ratio 1:0

Assessment Components
Exercises
These focus on learning design terminology, developing skills in analysis, and identifying the style and significance of historical visual communication design.

Exercises contribution to final grade:20%

Three Assignments

One Short essay involving research, analysis & writing:20%
Two Large design research essay:40%
Three Design realisation of Modernist concepts and style:20%
Mark sheets will specify the aspects of each individual assessment. Hand-in instructions will be on each assessable item. In general Exercises are generally handed in at tutorials, assessments via Moodle.

Refer to university guidelines on conduct within assessment. Assignments may be checked via TurnItIn. Pay particular attention to correct referencing of all sources.

Attendance Policy
Class attendance is expected. The course notes provided are not comprehensive, additional material will be covered in class. You are responsible for all material covered in class.

Lecture Outlines

WeekLectureMeggs
01Intro / Early Origins of Visual Communication Design 1-4
02The Classic Age of Print I 5-8
03The Classic Age of Print II 5-8
04The Machine Takes Over 9 & 10
05Ideology vs. Commerce
Assignment One begins
11 & 12
06Art Nouveau13
07The Bauhaus18
08Russian Constructivism
Assignment One due, Assignment Two begins
17
09Pictorial Modernism16
10Helvetica20
11Saul Bass
Assignment Two due, Assignment Three begins
21
12Topics in Visual Communication Design
13 No lecture
Assignment Three due

Other Information
Lecture topics subject to change. Announcements made during lectures are deemed as notified to the whole class.

Advice for Doing Well
Arrive and be ready to start on time, sit where you can see, hear & concentrate. Keep all lecture notes and handout material in a ring binder or clear file and go over your notes regularly (24 hours / 2 weeks).

The lectures will not follow the texts fully & new material will be included in each lecture. Sometimes your only record of this will be in your notes; record any references to sources; write down any new vocabulary, dates or names. If you need help understanding any material take a note of it & ask at the end of the lecture. The number of images you will view can sometimes be overwhelming.

All the lecture slides are posted on Moodle soon after the lecture is given. Additional material for exercises, assignments, and tutorials will be on Moodle. You may be required to join in Moodle discussion groups with the others in the class.

Academic Integrity
Follow this link for Academic Integrity information.

Performance Impairment
Follow this link for information on Performance Impairment.

Student Concerns and Complaints
Follow this link for Student Concerns and Complaints information.

Application for Extension
Follow this link for information on applying for an Extension.

Review of Grade
Follow this link for information on applying for a Review of Grade.

University Regulations
Your attention is drawn to the following regulations and policies, which are published in the University Calendar:

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