Part of the University of Waikato (New Zealand), we provide world-class consulting, training and research to industry. Specialists in usability engineering, user-centred design, and human factors, we have helped our clients significantly improve the user experiences of their products.

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Knowledge and Insights That are Invaluable

Our experience, knowledge and insights have been invaluable when engineering a better user experience.

Develop Leading Edge Products through Unbeatable User Experiences

We will help you to design useful, usable, desirable, valuable, accessible and credible experiences for your customers.

Directly Perceive the User Experiences of Your Products

We offer usability engineering and testing facilities that are world reknown. Observe and interact with user representatives directly - gain insights that are unbeatable.