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The Importance of a Good User Experience


Good usability is an investment; a poor user experience will cost you both directly and indirectly. 

We can not stress enough that if you do not consider the experience of your users then they will. 


The Consequence of Having a ...

Poor or Average User Experience

Good or Quality User Experience

People do not buy your product because it gets a bad review or someone else tell them it is bad.

People buy your product because it gets a good review or someone recommends your product to them.

People do not use your product because they just do not like it (and tell everyone about it).

People purchase your product and keep using it.  They familiarise themselves with it, become experts at using it, learn more about the domain that the product was designed for, become more confident with their tasks, improve their productivity, gain better peer involvement.

People do not purchase any more of your products due to the poor user experience they had with the product they had already purchased.

People purchase the next version or upgrade of your product or another of your products because they know your product will help them achieve their goals in a quick and effective way.

A new competing product comes to market which is more usable.  People stop using your product and start using the new product.  (This means that if you develop an improved version of your product you will have to significantly invest in marketing and advertising again.)

A new competing product comes to market.  People stick with your product because they are confident that they can achieve what they need to in a way they like.



Users Do Not Like Products That ...

Users Appreciate Product That ...

Have little utility or usefulness.  Users can not achieve all of part of what they need to.  To complete their tasks they must do so manually or use another product.  If a new product comes to market that allows your users to achieve more of what they need to do then it is likely the new product will soon be purchased and used.

Have good utility or usefulness.  They can achieve much of what they need to without using another product.  There is little need to look elsewhere for another product.

Are difficult to learn, remember how to use or even use.  Most users will give up using a product after a short time if they find it difficult to learn or use.

They can trust and gives them confidence.  Users will invest time in using a product that lets them feel in control of what they are doing.

Cause users to make mistakes or slow them down.  When this occurs many users become frustrated and stop using a product.

Don't have catastrophic system errors and minimise user errors.  Users also like products that help them quickly recover from errors in ways that help them learn not to make those errors again.

Are not nice to use.  Many users frequently refrain from using products that seem confusing, overly complicated and bombard users with unnecessary design features.

Help them meet their goals in a way that improves their knowledge of their tasks and related environments.  Users equally like products that make their interactions comfortable and interesting.



How will you know whether your product will be used, learned, liked and appreciated before it goes to market?  If you do not test your product for usability first before you deploy it you are essentially taking a shot in the dark.  If you want to be sure, then contact us to discuss how we can help you have peace of mind.

Contact: Kirsten Thomson


Phone: (+64) 0800 USABILITY


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