The Usability Laboratory

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What We Do

User Requirements


Having planted our roots and together with our years of experience in human computer interaction, The Usability Laboratory continuously focuses on providing a user-centric approach for our clients. Placing ourselves from the user's perspective, we are able to identify key business points, and understand user behaviour and interaction habits across various products. Based on these factors, we aim towards the ultimate goal of creating a meaningful experience for the users.

User Profiling

We don't believe that useful and valid design decisions can be made without having a clear picture of whom the product users really are. We do this by identifying and describing the typical skill sets, educational levels, expertise, computer and technology literacy, and attitudes and motivational levels, as well as other demographic data.

Contextual Factors

Users achieve their goals within a wider context - whether the context is a work, home or leisure environment.   Environmental and cultural factors potentially have a huge impact on the adoption and use of a product.  Identifying factors and understanding their impact on the users may be the one thing to really make a product.

Roles & Relationships

Every user plays a role within the context they use the product.  Different roles have different goals.  Sometimes a user may have multiple roles. Often roles are played by multiple people with common experiences.  

Collaboration and interaction relationships exist between different roles.  A truely usable product reflects and builds on these relationships encouraging better collaboration and interaction to enable all users to meet their goals.

Goal & Task Analysis

We believe designs should be driven by the needs of real users. By analysing the users' goal and task requirements a solid design foundation that empowers the users can be determined. We examine the users' goals - what they want to achieve - and tasks - what their strategies, measures and targets are to achieve their goals - and their success criteria.


Understanding the user is key to quality design.  Often designers have a clearer understanding of the users when they are presented with scenarios and stories of representative product users.


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