Having planted our roots and
together with our years of experience in human computer
interaction, The Usability Laboratory continuously focuses on
providing a user-centric approach for our clients. Placing
ourselves from the user's perspective, we are able to identify key
business points, and understand user behaviour and interaction
habits across various products. Based on these factors, we aim
towards the ultimate goal of creating a meaningful experience for
We don't believe that useful and
valid design decisions can be made without having a clear picture
of whom the product users really are. We do this by identifying
and describing the typical skill sets, educational levels,
expertise, computer and technology literacy, and attitudes and
motivational levels, as well as other demographic data.
Users achieve their goals within
a wider context - whether the context is a work, home or leisure
environment. Environmental and cultural factors potentially have
a huge impact on the adoption and use of a product. Identifying
factors and understanding their impact on the users may be the one
thing to really make a product.
Roles & Relationships
Every user plays a role within
the context they use the product. Different roles have different
goals. Sometimes a user may have multiple roles. Often roles are
played by multiple people with common experiences.
Collaboration and interaction
relationships exist between different roles. A truely usable
product reflects and builds on these relationships encouraging
better collaboration and interaction to enable all users to meet
Goal & Task Analysis
We believe designs should be
driven by the needs of real users. By analysing the users' goal
and task requirements a solid design foundation that empowers the
users can be determined. We examine the users' goals - what they
want to achieve - and tasks - what their strategies, measures and
targets are to achieve their goals - and their success criteria.
Understanding the user is key to
quality design. Often designers have a clearer understanding of
the users when they are presented with scenarios and stories of
representative product users.